When we were asked to work on a vape E-liquid brand, it was during the largest boom in that particular industry and having a new brand find its voice (and face) was a challenge. We chose to go for a hyper-graphic style that screamed fun but grown up, to help make it stand out in a highly saturated market. While many brands were choosing to go highly rendered or futuristic/tech themed, we wanted to try to carve a unique visual pop art niche with striking graphic logo design at the forefront.